FACTORAIContact

Who is doing this

Kevin Factor.

The client brings the light, we clear what obscures it. Not here to sell — here to model what's possible when machines serve meaning.

Uplift humanity using technology. Fusion, not adoption.

Forty-odd years

Fifteen years in the darkroom, fifteen years inside technology, and now AI — pointed at the same thing the whole time: content and storytelling.

Cape Town, Sea Point. A practitioner running this in public — pattern recognition carried across shifts in the work, not a founder story with a single hero.

Credibility, not narrative

  1. 01Pharmaceutical brand management — Glaxo / SmithKline Beecham.
  2. 02FMCG marketing — Ceres Fruit Juices.
  3. 03Internet-era e-commerce and marketing — NetActive / Netflorist, through to a JSE listing.
  4. 04Over four decades in photography — first black-and-white film developed in 1979, fifteen of those years in the darkroom, with international awards.
  5. 05Founded Digital Factor, a digital marketing agency.
  6. 06CTO, Third Life Law — building the first stage of an AI system to run the international legal practice at Linde Krost Attorneys.

A long-running consciousness practice — breathwork, meditation — sits behind the automation work, not instead of it. Genuine care, held with humility, no showmanship.

Bring me the problem